Digital Marketer & Web Developer
When Justin isn't working on websites or managing a variety of digital marketing campaigns, he's probably exploring the world, hanging out with friends, watching a documentary, listening to a podcast, reading a book/article, or enjoying some future house music.
My name is Justin Clifton, and I’m from a small town in West Texas called Snyder. I’m a digital marketer and web developer by profession. I have many interests that span a wide variety of fields. In particular, I’m very interested in architecture, digital marketing, electronic music, fitness, geography, history, infrastructure, language, politics, science, sociology, technology, web development, and world travel. For the sake of brevity, I’m just going to focus on a few of my most prominent interests and discuss how those interests influence me.
First of all, I’ll talk about my career in more detail since that’s obviously a huge component of my life. Before I discuss what I do to make a living, I should give you some background information. After graduating from my local high school, I decided to attend The University of Texas at Austin. I majored in civil engineering, but I gradually learned that civil engineering, and engineering in general, wasn’t for me. I wasn’t enjoying my studies and, by extension, my life. By the end of my second year at UT, I was at a pivotal moment in my life. I had two years of engineering school behind me, yet I had no debt thanks to scholarships that were starting to run dry. I knew that some serious debt would start racking up if I went to UT for the next 2-3 years because it was costing me about $20,000 per year to take courses there. I decided to drop out of college and start my own online business.
Why did I drop out as opposed to just switching to a different major? Frankly, I was a bit underwhelmed by my educational experience at UT. You have to realize that universities in the US are essentially businesses. They’re less concerned about being as efficient as possible and more concerned about making as much money as possible. That’s why they offer certain degrees that have virtually no practical value whatsoever. That’s why you have to take a lot of classes that aren’t particularly pertinent to the potential jobs in your industry. It’s all about squeezing as much money out of people as possible. Another concern is that certain industries change too rapidly for college curriculums to keep up. On the other hand, online educational resources are A) easily accessible, B) much more affordable than college in general, C) updated almost instantaneously, and D) very straightforward. During my time in college, I went to so many lectures on concept X, and the lecturers explaination of concept X left me with much to be desired. After the lecture, I would then google concept X and find a better explanation online. In other words, doing my own online research for 15 minutes would be more educationally productive for me than attending a 75 minute lecture. Don’t get me wrong here. I’m not saying that I’m too good for college or that college is utterly worthless. I’m just saying that it’s not the best education system for me, and it has many drawbacks.
I started taking an online course to learn web development shortly after I dropped out of college. After two months of learning and gaining experience by working on personal projects, I was remotely working for various clients. Predominantly, I was building WordPress websites (like this one) for my clients. A few months later I decided to broaden my horizons by learning about digital marketing. Digital marketing is a standalone industry that is distinct from web development, but it definitely complements web development. A well-designed website won’t get much traffic without marketing. Conversely, you simply can’t market an ugly website that isn’t user-friendly. As a digital marketer, I create/optimize Google AdWords campaigns, and I also work on social media marketing campaigns. What I love most about these two fields is that I can do my work from anywhere in the world with a decent internet connection.
Now, I’ll talk about travel. I’m absolutely obsessed with travel. This might sound extreme, but travel is like a drug to me. I get a rush from simply booking a ticket to a place I’ve never been to before. I actually experience travel withdrawal if I stay in one place for too long. After I finish one trip, I’m immediately thinking about my next one. My love for travel is the reason why I specifically chose a career that is flexible in terms of both location and working hours. My love for travel is the reason why this blog exists. I use this blog to share my adventures with the world, but more importantly, I hope that this blog inspires others to explore the fascinating planet that we all inhabit. If you want to know where I have been, then just view my travel map.
Finally, I’ll discuss electronic music. Anyone that knows me well knows that I love electronic music. In particular, my favorite genre of music is future house. Future house is a genre of music that emerged in the early 2010s. French producer Tchami, the founder of future house, coined the name of the genre in 2013. The Future House Music channel on youtube has a great selection of future house tracks. Additionally, I listen to Don Diablo’s Hexagon Radio to discover great new music. I actually have a Spotify playlist that has all of my favorite electonic tracks. I have been working on that playlist for over 5 years, and it has over 100 hours of music. Check it out, and be sure to follow that playlist if you like what you hear because I add new tracks to it regularly.
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